College of the Ouachitas Board Presents New Name and Logo in Affiliation with ASU
MALVERN, AR – The College of the Ouachitas Board of Trustees voted Sept. 10 at a special called meeting to rename the school Arkansas State University Three Rivers and adopt a new logo.
The College’s Board announced in November that the Malvern-based two-year college would begin pursuing alignment with one of three university systems. College President Dr. Steve Rook began gathering information on the systems to assist in selecting the system that best fit with the College in carrying out its mission and vision.
In February, the Board chose to align College of the Ouachitas with the Arkansas State University System. The College’s Board and the ASU System Board then met on the COTO campus to formally sign the agreement between the two institutions.
The name and logo announcement followed approximately six months of discussions in regards to a new name. Some obvious name choices were eliminated early in the process per the university system. Focus groups that included Malvern/Hot Spring County Chamber of Commerce members, Career Center high school students, and college employees reviewed a selection of names and colors.
A naming committee consisting of a broad representation of College constituents discussed more than 40 name options.
The College officially chose Arkansas State University Three Rivers as its new name. The change will become effective Jan. 1, 2020, pending approval by The Higher Learning Commission.
Little Rock-based marketing firm, CJRW, shared a logo concept with the committee and the Board of Trustees last week. The Board unanimously voted to accept the logo variations as presented.
The College will begin officially incorporating use of the logo across all platforms and mediums January 1, but some advertising with the new name may be implemented as early as November.
Founded in 1969, College of the Ouachitas is celebrating its 50-year anniversary in 2019. The public is invited to join the College at its 50-Year Anniversary Community Celebration on Tuesday, October 22, from 3 to 6 PM, on the Arts & Science Center lawn.